{"id":1896,"date":"2024-09-10T21:57:00","date_gmt":"2024-09-10T18:57:00","guid":{"rendered":"https:\/\/pedrocirilo.com.br\/?p=1896"},"modified":"2025-05-01T01:58:29","modified_gmt":"2025-04-30T22:58:29","slug":"o-que-e-branding-e-identidade-visual","status":"publish","type":"post","link":"https:\/\/pedrocirilo.com.br\/en\/o-que-e-branding-e-identidade-visual\/","title":{"rendered":"What is Branding and Visual Identity?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1896\" class=\"elementor elementor-1896\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a3f02d0 e-flex e-con-boxed e-con e-parent\" data-id=\"1a3f02d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a001c87 elementor-widget elementor-widget-heading\" data-id=\"3a001c87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Diferen\u00e7a entre Branding e Identidade Visual<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3537ec8f e-flex e-con-boxed e-con e-parent\" data-id=\"3537ec8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4381758a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4381758a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b91141e e-flex e-con-boxed e-con e-parent\" data-id=\"7b91141e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5c6d086d e-con-full e-flex e-con e-child\" data-id=\"5c6d086d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1151a660 elementor-widget elementor-widget-heading\" data-id=\"1151a660\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Compartilhe:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5058e434 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"5058e434\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 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class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11f4487 e-flex e-con-boxed e-con e-parent\" data-id=\"11f4487\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15b16df elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"15b16df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d7ef718 e-flex e-con-boxed e-con e-parent\" data-id=\"3d7ef718\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44ebdd4f elementor-widget elementor-widget-image\" data-id=\"44ebdd4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2024\/09\/christin-hume-Hcfwew744z4-unsplash-scaled.jpg\" class=\"attachment-full size-full wp-image-1908\" alt=\"Entenda a diferen\u00e7a entre branding e identidade visual.\" srcset=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2024\/09\/christin-hume-Hcfwew744z4-unsplash-scaled.jpg 2560w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2024\/09\/christin-hume-Hcfwew744z4-unsplash-300x200.jpg 300w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2024\/09\/christin-hume-Hcfwew744z4-unsplash-1024x683.jpg 1024w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2024\/09\/christin-hume-Hcfwew744z4-unsplash-768x512.jpg 768w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2024\/09\/christin-hume-Hcfwew744z4-unsplash-1536x1024.jpg 1536w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2024\/09\/christin-hume-Hcfwew744z4-unsplash-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Entenda a diferen\u00e7a entre branding e identidade visual. Foto: Unsplash.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fa0eb44 e-flex e-con-boxed e-con e-parent\" data-id=\"2fa0eb44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5be86ce5 elementor-widget elementor-widget-text-editor\" data-id=\"5be86ce5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit; background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; padding-inline-end: var(--ricos-breakout-normal-padding-end,0); padding-inline-start: var(--ricos-breakout-normal-padding-start,0);\" data-breakout=\"normal\"><p id=\"953ug277\" class=\"MtN-3 jPKRb\" data-pm-slice=\"1 1 []\"><span style=\"background-color: transparent; text-decoration: inherit;\" data-hook=\"BACKGROUND_COLOR\"><span style=\"color: #000000; text-decoration: inherit;\" data-hook=\"FOREGROUND_COLOR\">Muitas pessoas confundem Branding com Identidade Visual. E hoje em dia \u00e9 extremamente importante entender a diferen\u00e7a desses projetos, pois cada um tem sua particularidade e complexidade.<\/span><\/span><\/p><h4 id=\"9vl1n53\" class=\"zxSD0 EOea2\">\u00a0<\/h4><h4 id=\"9vl1n53\" class=\"zxSD0 EOea2\">E ent\u00e3o, o que \u00e9 Branding?<\/h4><p>\u00a0<\/p><p id=\"mnjqf56\" class=\"MtN-3 jPKRb\"><span style=\"background-color: transparent; text-decoration: inherit;\" data-hook=\"BACKGROUND_COLOR\"><span style=\"color: #000000; text-decoration: inherit;\" data-hook=\"FOREGROUND_COLOR\">Existem diversas defini\u00e7\u00f5es para o Branding, mas a que eu mais gosto de falar \u00e9: Uma estrat\u00e9gia e gest\u00e3o de neg\u00f3cios para criar, alinhar e gerir a comunica\u00e7\u00e3o dos diferenciais essenciais de uma marca.\u00a0<\/span><\/span><\/p><h4 id=\"o3gcl59\" class=\"zxSD0 EOea2\">\u00a0<\/h4><h4 id=\"o3gcl59\" class=\"zxSD0 EOea2\">E porque hoje em dia essa estrat\u00e9gia \u00e9 importante?<\/h4><p>\u00a0<\/p><p id=\"0wy9y62\" class=\"MtN-3 jPKRb\"><span style=\"background-color: transparent; text-decoration: inherit;\" data-hook=\"BACKGROUND_COLOR\"><span style=\"color: #000000; text-decoration: inherit;\" data-hook=\"FOREGROUND_COLOR\">O Branding vem de tempos imemoriais, quando o ser humano demarcava seus animais com s\u00edmbolos de propriedade, por exemplo. Mas foi depois dos anos 70 que ele evoluiu, ap\u00f3s o boom do marketing tradicional. Em tempos onde atendimento, qualidade e tecnologia n\u00e3o eram considerados mais diferenciais, foi necess\u00e1rio aprofundar nos atributos intang\u00edveis para que os neg\u00f3cios pudessem se destacar. E com isso o Branding ganhou terreno.<\/span><\/span><\/p><p>\u00a0<\/p><p id=\"xbltk65\" class=\"MtN-3 jPKRb\"><span style=\"background-color: transparent; text-decoration: inherit;\" data-hook=\"BACKGROUND_COLOR\"><span style=\"color: #000000; text-decoration: inherit;\" data-hook=\"FOREGROUND_COLOR\">Aqui no Brasil, essa estrat\u00e9gia chegou por volta dos anos 90, conquistando primeiramente as grandes empresas. E hoje em dia, com o mercado digital e p\u00fablico cada vez mais exigentes e conscientes, o Branding tem conquistado cada dia mais todo tamanho e tipo de empresa que busca alinhar e aprofundar na diferencia\u00e7\u00e3o da comunica\u00e7\u00e3o e gest\u00e3o da sua marca.<\/span><\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c35746 e-flex e-con-boxed e-con e-parent\" data-id=\"5c35746\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61708e5 elementor-widget elementor-widget-image\" data-id=\"61708e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1851\" src=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2024\/09\/kristian-egelund-wwqRpSNBPq4-unsplash-scaled.jpg\" class=\"attachment-full size-full wp-image-1909\" alt=\"\" srcset=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2024\/09\/kristian-egelund-wwqRpSNBPq4-unsplash-scaled.jpg 2560w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2024\/09\/kristian-egelund-wwqRpSNBPq4-unsplash-300x217.jpg 300w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2024\/09\/kristian-egelund-wwqRpSNBPq4-unsplash-1024x741.jpg 1024w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2024\/09\/kristian-egelund-wwqRpSNBPq4-unsplash-768x555.jpg 768w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2024\/09\/kristian-egelund-wwqRpSNBPq4-unsplash-1536x1111.jpg 1536w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2024\/09\/kristian-egelund-wwqRpSNBPq4-unsplash-2048x1481.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a6bb48f e-flex e-con-boxed e-con e-parent\" data-id=\"1a6bb48f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68a240f0 elementor-widget elementor-widget-text-editor\" data-id=\"68a240f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit; background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; padding-inline-end: var(--ricos-breakout-normal-padding-end,0); padding-inline-start: var(--ricos-breakout-normal-padding-start,0);\" data-breakout=\"normal\"><div style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit; background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; padding-inline-end: var(--ricos-breakout-normal-padding-end,0); padding-inline-start: var(--ricos-breakout-normal-padding-start,0);\" data-breakout=\"normal\"><p data-pm-slice=\"1 1 []\"><span style=\"background-color: transparent; text-decoration: inherit;\" data-hook=\"BACKGROUND_COLOR\"><span style=\"color: #000000; text-decoration: inherit;\" data-hook=\"FOREGROUND_COLOR\">Aqui no est\u00fadio, utilizamos a metodologia dos 6 P\u2019s, da Escola Brandster, para definir o branding para pequenos neg\u00f3cios. Esse conjunto de diretrizes, tamb\u00e9m conhecido como Plataforma de Marca, cont\u00e9m os seguintes pontos:<\/span><\/span><\/p><p data-pm-slice=\"1 1 []\"><span style=\"background-color: transparent; text-decoration: inherit;\" data-hook=\"BACKGROUND_COLOR\"><span style=\"color: #000000; text-decoration: inherit;\" data-hook=\"FOREGROUND_COLOR\">\u00a0<\/span><\/span><\/p><p>\u00a0<\/p><div><ul><li dir=\"auto\"><p><span style=\"background-color: transparent; text-decoration: inherit;\" data-hook=\"BACKGROUND_COLOR\"><span style=\"color: #000000; text-decoration: inherit;\" data-hook=\"FOREGROUND_COLOR\"><span style=\"font-weight: bold;\">Posicionamento<\/span>: \u00c9 a imagem que a marca ir\u00e1 refletir para ocupar seu lugar no mercado.<\/span><\/span><\/p><\/li><li dir=\"auto\"><p><span style=\"background-color: transparent; text-decoration: inherit;\" data-hook=\"BACKGROUND_COLOR\"><span style=\"color: #000000; text-decoration: inherit;\" data-hook=\"FOREGROUND_COLOR\"><span style=\"font-weight: bold;\">Personalidade<\/span>: \u00c9 o jeito de ser da marca diante do p\u00fablico que ela impacta.<\/span><\/span><\/p><\/li><li dir=\"auto\"><p><span style=\"background-color: transparent; text-decoration: inherit;\" data-hook=\"BACKGROUND_COLOR\"><span style=\"color: #000000; text-decoration: inherit;\" data-hook=\"FOREGROUND_COLOR\"><span style=\"font-weight: bold;\">Promessa<\/span>: Conhecida tamb\u00e9m como Miss\u00e3o, \u00e9 o que a marca pretende entregar para o mundo.<\/span><\/span><\/p><\/li><li dir=\"auto\"><p><span style=\"background-color: transparent; text-decoration: inherit;\" data-hook=\"BACKGROUND_COLOR\"><span style=\"color: #000000; text-decoration: inherit;\" data-hook=\"FOREGROUND_COLOR\"><span style=\"font-weight: bold;\">Princ\u00edpios<\/span>: Ou Valores, \u00e9 o que a marca pretende defender e acreditar.<\/span><\/span><\/p><\/li><li dir=\"auto\"><p><span style=\"background-color: transparent; text-decoration: inherit;\" data-hook=\"BACKGROUND_COLOR\"><span style=\"color: #000000; text-decoration: inherit;\" data-hook=\"FOREGROUND_COLOR\"><span style=\"font-weight: bold;\">Prop\u00f3sito<\/span>: Conhecido tamb\u00e9m como Vis\u00e3o, \u00e9 o que, como e onde a marca deseja alcan\u00e7ar.<\/span><\/span><\/p><\/li><li dir=\"auto\"><p><span style=\"background-color: transparent; text-decoration: inherit;\" data-hook=\"BACKGROUND_COLOR\"><span style=\"color: #000000; text-decoration: inherit;\" data-hook=\"FOREGROUND_COLOR\"><span style=\"font-weight: bold;\">P\u00fablico<\/span>: Defini\u00e7\u00e3o das pessoas que s\u00e3o impactadas pela marca.<\/span><\/span><\/p><\/li><\/ul><\/div><p><span style=\"background-color: transparent; text-decoration: inherit;\" data-hook=\"BACKGROUND_COLOR\"><span style=\"color: #000000; text-decoration: inherit;\" data-hook=\"FOREGROUND_COLOR\">\u00a0<\/span><\/span><\/p><p><span style=\"background-color: transparent; text-decoration: inherit;\" data-hook=\"BACKGROUND_COLOR\"><span style=\"color: #000000; text-decoration: inherit;\" data-hook=\"FOREGROUND_COLOR\">O Branding pode conter muito mais diretrizes, de acordo com a necessidade e amplitude do neg\u00f3cio, como por exemplo Identidade Verbal (voz e tom de voz da marca), A\u00e7\u00f5es para Gest\u00e3o, Jornadas de Usu\u00e1rio, M\u00e9tricas e inclusive a Identidade Visual.\u00a0<\/span><\/span><\/p><p><span style=\"background-color: transparent; text-decoration: inherit;\" data-hook=\"BACKGROUND_COLOR\"><span style=\"color: #000000; text-decoration: inherit;\" data-hook=\"FOREGROUND_COLOR\">\u00a0<\/span><\/span><\/p><h4 id=\"6eze66654\" class=\"zxSD0 EOea2\" data-pm-slice=\"1 1 []\">E o que \u00e9 Identidade Visual?<\/h4><p id=\"63au096\" class=\"MtN-3 jPKRb\">\u00a0<\/p><p id=\"t2e4y97\" class=\"MtN-3 jPKRb\"><span style=\"background-color: transparent; text-decoration: inherit;\" data-hook=\"BACKGROUND_COLOR\"><span style=\"color: #000000; text-decoration: inherit;\" data-hook=\"FOREGROUND_COLOR\">\u00c9 toda a comunica\u00e7\u00e3o visual de uma empresa, que pode contemplar marca, cores, texturas, fontes, fotografia, papelaria e outros recursos associados ao que impacta visualmente as pessoas.<\/span><\/span><\/p><p id=\"30jqk99\" class=\"MtN-3 jPKRb\">\u00a0<\/p><p>\u00a0<\/p><p id=\"6awul100\" class=\"MtN-3 jPKRb\"><span style=\"background-color: transparent; text-decoration: inherit;\" data-hook=\"BACKGROUND_COLOR\"><span style=\"color: #000000; text-decoration: inherit;\" data-hook=\"FOREGROUND_COLOR\">Um projeto de Identidade Visual \u00e9 de fato a concretiza\u00e7\u00e3o de parte de um projeto de Branding e pode ser trabalhado de forma independente. Mas hoje em dia, cada vez mais se faz necess\u00e1rio agregar nestes projetos t\u00e9cnicas de Branding para uma proposta mais assertiva e impactante.\u00a0<\/span><\/span><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52bea66 e-flex e-con-boxed e-con e-parent\" data-id=\"52bea66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0dacfcc elementor-widget elementor-widget-image\" data-id=\"0dacfcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2024\/09\/1-5.png\" class=\"attachment-full size-full wp-image-1276\" alt=\"Projeto de identidade visual para startups e empresas de tecnologia. Case PuraSEO.\" srcset=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2024\/09\/1-5.png 1920w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2024\/09\/1-5-300x169.png 300w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2024\/09\/1-5-1024x576.png 1024w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2024\/09\/1-5-768x432.png 768w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2024\/09\/1-5-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Uma identidade visual valoriza uma marca. Foto: Projeto PuraSEO do est\u00fadio.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4373a0 e-flex e-con-boxed e-con e-parent\" data-id=\"f4373a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9628f76 elementor-widget elementor-widget-text-editor\" data-id=\"9628f76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit; background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; padding-inline-end: var(--ricos-breakout-normal-padding-end,0); padding-inline-start: var(--ricos-breakout-normal-padding-start,0);\" data-breakout=\"normal\">\n<div style=\"-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit; background: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; padding-inline-end: var(--ricos-breakout-normal-padding-end,0); padding-inline-start: var(--ricos-breakout-normal-padding-start,0);\" data-breakout=\"normal\">\n<p class=\"MtN-3 jPKRb\" id=\"pn8zi103\" textstyle=\"[object Object]\" indentation=\"0\" data-pm-slice=\"1 1 []\"><span data-hook=\"BACKGROUND_COLOR\" style=\"background-color: transparent; text-decoration: inherit;\"><span data-hook=\"FOREGROUND_COLOR\" style=\"color: rgb(0, 0, 0); text-decoration: inherit;\">Aqui no est\u00fadio, trabalhamos nos projetos de Identidade Visual toda a comunica\u00e7\u00e3o visual necess\u00e1ria, alinhada com os diferenciais essenciais de uma empresa, assim como posicionamento e personalidade. Dessa forma, entregamos um projeto mais consciente e com bases mais s\u00f3lidas para que a marca possa ter mais sucesso e visibilidade no mercado.<\/span><\/span><\/p><p class=\"MtN-3 jPKRb\" id=\"pn8zi103\" textstyle=\"[object Object]\" indentation=\"0\" data-pm-slice=\"1 1 []\"><span data-hook=\"BACKGROUND_COLOR\" style=\"background-color: transparent; text-decoration: inherit;\"><span data-hook=\"FOREGROUND_COLOR\" style=\"color: rgb(0, 0, 0); text-decoration: inherit;\"><br><\/span><\/span><\/p>\n<p class=\"MtN-3 jPKRb\" id=\"6k4oe24773\" textstyle=\"[object Object]\" indentation=\"0\">\n<\/p><p class=\"MtN-3 jPKRb\" id=\"5x96424799\" textstyle=\"[object Object]\" indentation=\"0\"><span data-hook=\"BACKGROUND_COLOR\" style=\"background-color: transparent; text-decoration: inherit;\"><span data-hook=\"FOREGROUND_COLOR\" style=\"color: rgb(0, 0, 0); text-decoration: inherit;\">Recentemente, finalizamos um projeto de Identidade Visual para a <span style=\"font-weight: 700\">Pura SEO<\/span>, redesenhando toda a marca e definindo posicionamento, personalidade e diferenciais, al\u00e9m de padronizar visualmente os pontos de contato da marca. O resultado foi incr\u00edvel e a empresa cada vez mais tem colhido bons resultados (<\/span><\/span><a href=\"https:\/\/www.pedrocirilo.com.br\/portfolio\/pura-seo\" rel=\"noreferrer noopener\" target=\"_blank\" class=\"SJDv8 hIbiD\" data-hook=\"WebLink\"><span data-hook=\"BACKGROUND_COLOR\" style=\"background-color: transparent; text-decoration: inherit;\"><span data-hook=\"FOREGROUND_COLOR\" style=\"color: rgb(0, 0, 0); text-decoration: inherit;\"><u>conhe\u00e7a o projeto clicando aqui<\/u><\/span><\/span><\/a><span data-hook=\"BACKGROUND_COLOR\" style=\"background-color: transparent; text-decoration: inherit;\"><span data-hook=\"FOREGROUND_COLOR\" style=\"color: rgb(0, 0, 0); text-decoration: inherit;\">).<\/span><\/span><\/p><p class=\"MtN-3 jPKRb\" id=\"5x96424799\" textstyle=\"[object Object]\" indentation=\"0\"><span data-hook=\"BACKGROUND_COLOR\" style=\"background-color: transparent; text-decoration: inherit;\"><span data-hook=\"FOREGROUND_COLOR\" style=\"color: rgb(0, 0, 0); text-decoration: inherit;\"><br><\/span><\/span><\/p><p class=\"MtN-3 jPKRb\" id=\"5x96424799\" textstyle=\"[object Object]\" indentation=\"0\"><span data-hook=\"BACKGROUND_COLOR\" style=\"background-color: transparent; text-decoration: inherit;\"><span data-hook=\"FOREGROUND_COLOR\" style=\"color: rgb(0, 0, 0); text-decoration: inherit;\"><\/span><\/span><\/p><p class=\"MtN-3 jPKRb\" id=\"vsnao106\" textstyle=\"[object Object]\" indentation=\"0\" data-pm-slice=\"1 1 []\"><span data-hook=\"BACKGROUND_COLOR\" style=\"background-color: transparent; text-decoration: inherit;\"><span data-hook=\"FOREGROUND_COLOR\" style=\"color: rgb(0, 0, 0); text-decoration: inherit;\">Bom, acredito que com essas defini\u00e7\u00f5es voc\u00ea possa ter compreendido melhor a diferen\u00e7a entre esses dois projetos. Ambos se complementam e quando s\u00e3o trabalhados de forma conjunta, facilita muito a comunica\u00e7\u00e3o de uma marca. Espero que tenha gostado e vejo voc\u00ea no pr\u00f3ximo post. At\u00e9 breve!<\/span><\/span><\/p>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c457ec8 e-flex e-con-boxed e-con e-parent\" data-id=\"c457ec8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07813af elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"07813af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d9d5bc2 e-flex e-con-boxed e-con e-parent\" data-id=\"2d9d5bc2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7fd0e1d8 e-con-full e-flex e-con e-child\" data-id=\"7fd0e1d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66b5c004 elementor-widget elementor-widget-heading\" data-id=\"66b5c004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Compartilhe:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30921e67 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"30921e67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 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41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11f1630 e-flex e-con-boxed e-con e-parent\" data-id=\"11f1630\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-165b46a7 elementor-widget elementor-widget-heading\" data-id=\"165b46a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Outros posts que voc\u00ea poder\u00e1 gostar:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element 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role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4151 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-branding category-design\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/pedrocirilo.com.br\/en\/identidade-visual-estrategica\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2025\/02\/pexels-pixabay-163064-300x200.jpg\" class=\"attachment-medium size-medium wp-image-4153\" alt=\"Por que uma empresa precisa de uma identidade visual estrat\u00e9gica?\" srcset=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2025\/02\/pexels-pixabay-163064-300x200.jpg 300w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2025\/02\/pexels-pixabay-163064-1024x683.jpg 1024w, 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data-id=\"a011210\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInUp&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VER MAIS NO BLOG<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Diferen\u00e7a<\/p>","protected":false},"author":1,"featured_media":1908,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[16,31,30],"tags":[],"class_list":["post-1896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-branding","category-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 Branding e Identidade Visual? - Pedro Cirilo Design Studio<\/title>\n<meta name=\"description\" content=\"Descubra as diferen\u00e7as entre branding e identidade visual e entenda como aplic\u00e1-los na sua empresa, 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