{"id":6670,"date":"2026-10-04T06:07:57","date_gmt":"2026-10-04T03:07:57","guid":{"rendered":"https:\/\/pedrocirilo.com.br\/?p=6670"},"modified":"2026-10-04T06:37:06","modified_gmt":"2026-10-04T03:37:06","slug":"encurtagro","status":"publish","type":"post","link":"https:\/\/pedrocirilo.com.br\/pt_br\/encurtagro\/","title":{"rendered":"Encurtagro"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6670\" class=\"elementor elementor-6670\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6282f391 e-flex e-con-boxed e-con e-parent\" data-id=\"6282f391\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a93d77c elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"2a93d77c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/1.webp\" class=\"attachment-full size-full wp-image-6695\" alt=\"\" srcset=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/1.webp 1920w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/1-300x169.webp 300w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/1-1024x576.webp 1024w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/1-768x432.webp 768w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/1-1536x864.webp 1536w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/1-18x10.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ffeed51 e-flex e-con-boxed e-con e-parent\" data-id=\"7ffeed51\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-34e92edc e-con-full e-flex e-con e-child\" data-id=\"34e92edc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-57a4341e e-con-full e-flex e-con e-child\" data-id=\"57a4341e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-536e5be7 elementor-widget elementor-widget-heading\" data-id=\"536e5be7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">AGRITECH<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76bacca8 elementor-widget elementor-widget-heading\" data-id=\"76bacca8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Encurtagro<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2686402c e-con-full e-flex e-con e-child\" data-id=\"2686402c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-555ea497 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"555ea497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b62dafa e-con-full e-flex e-con e-child\" data-id=\"7b62dafa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c45bf0f elementor-widget elementor-widget-heading\" data-id=\"2c45bf0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Ano:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1955ff5e elementor-widget elementor-widget-heading\" data-id=\"1955ff5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">2026<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44097065 e-con-full e-flex e-con e-child\" data-id=\"44097065\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5878f9eb elementor-widget elementor-widget-heading\" data-id=\"5878f9eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Localidade:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c0d9e75 elementor-widget elementor-widget-heading\" data-id=\"1c0d9e75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Piracicaba\/SP<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f7fdc71 e-con-full e-flex e-con e-child\" data-id=\"4f7fdc71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2351f2dc e-con-full e-flex e-con e-child\" data-id=\"2351f2dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-215ebdc1 elementor-widget elementor-widget-text-editor\" data-id=\"215ebdc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\"><strong>O desafio<\/strong><br>No mercado desde 2023, a Encurtagro fez uma pausa para realinhar o neg\u00f3cio e retomou em 2026 com fomento do Sebrae\/Embrapii. A comunica\u00e7\u00e3o visual n\u00e3o valorizava a empresa e estava longe do posicionamento que ela queria ocupar. A plataforma tamb\u00e9m n\u00e3o dava conta de tr\u00eas p\u00fablicos t\u00e3o diferentes: produtores, estabelecimentos e consumidores. A empresa queria vender confian\u00e7a e verifica\u00e7\u00e3o, mas ainda n\u00e3o sabia como transformar isso em marca e em produto.<\/p>\n<p dir=\"ltr\"><strong><br><\/strong><\/p><p dir=\"ltr\"><strong>O que fizemos<\/strong><br>No diagn\u00f3stico, vimos que todos os concorrentes prometiam &#8220;direto do produtor&#8221;, mas nenhum provava. A decis\u00e3o central foi trocar a promessa de conex\u00e3o pela prova de origem, resumida no novo posicionamento: <em>Encurtando a rela\u00e7\u00e3o entre a origem e a confian\u00e7a no agro<\/em>. Atualizamos a marca sem perder sua ess\u00eancia, com um novo s\u00edmbolo que traduz v\u00ednculo e verifica\u00e7\u00e3o. Esse conceito se desdobrou em personalidade, identidade visual, design system e no design da plataforma web e do aplicativo, com jornadas pr\u00f3prias para cada perfil e estrutura preparada para desenvolvimento com IA.<\/p>\n<p dir=\"ltr\"><strong><br><\/strong><\/p><p dir=\"ltr\"><strong>O resultado<\/strong><br>A Encurtagro passou a se apresentar ao mercado com uma imagem profissional e coerente com o que entrega. Tamb\u00e9m ganhou um MVP mais coeso, desenhado a partir das necessidades reais de cada p\u00fablico. Mais do que uma nova cara, o projeto deu clareza e embasamento para a empresa buscar novos recursos, voltar aos trilhos e crescer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c305fae e-con-full e-flex e-con e-parent\" data-id=\"7c305fae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-702ec9ab gallery-spacing-custom elementor-widget__width-initial elementor-widget elementor-widget-image-gallery\" data-id=\"702ec9ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-6670 gallery-columns-1 gallery-size-full'><figure 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src=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/3.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/3.webp 1920w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/3-300x169.webp 300w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/3-1024x576.webp 1024w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/3-768x432.webp 768w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/3-1536x864.webp 1536w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/3-18x10.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/4.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/4.webp 1920w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/4-300x169.webp 300w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/4-1024x576.webp 1024w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/4-768x432.webp 768w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/4-1536x864.webp 1536w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/4-18x10.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/5.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/5.webp 1920w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/5-300x169.webp 300w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/5-1024x576.webp 1024w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/5-768x432.webp 768w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/5-1536x864.webp 1536w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/5-18x10.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/6.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/6.webp 1920w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/6-300x169.webp 300w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/6-1024x576.webp 1024w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/6-768x432.webp 768w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/6-1536x864.webp 1536w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/6-18x10.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/7.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/7.webp 1920w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/7-300x169.webp 300w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/7-1024x576.webp 1024w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/7-768x432.webp 768w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/7-1536x864.webp 1536w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/7-18x10.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/8.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/8.webp 1920w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/8-300x169.webp 300w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/8-1024x576.webp 1024w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/8-768x432.webp 768w, 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https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/9-18x10.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/10.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/10.webp 1920w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/10-300x169.webp 300w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/10-1024x576.webp 1024w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/10-768x432.webp 768w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/10-1536x864.webp 1536w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/10-18x10.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/11.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/11.webp 1920w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/11-300x169.webp 300w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/11-1024x576.webp 1024w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/11-768x432.webp 768w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/11-1536x864.webp 1536w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/11-18x10.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" 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class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/13.webp 1920w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/13-300x169.webp 300w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/13-1024x576.webp 1024w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/13-768x432.webp 768w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/13-1536x864.webp 1536w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/13-18x10.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/14.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/14.webp 1920w, 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decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/21.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/21.webp 1920w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/21-300x169.webp 300w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/21-1024x576.webp 1024w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/21-768x432.webp 768w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/21-1536x864.webp 1536w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/21-18x10.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/22.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/22.webp 1920w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/22-300x169.webp 300w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/22-1024x576.webp 1024w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/22-768x432.webp 768w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/22-1536x864.webp 1536w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/22-18x10.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/23.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/23.webp 1920w, 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https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/24-1024x576.webp 1024w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/24-768x432.webp 768w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/24-1536x864.webp 1536w, https:\/\/pedrocirilo.com.br\/wp-content\/uploads\/2026\/10\/24-18x10.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c55aea3 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"4c55aea3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-27744259 e-flex e-con-boxed e-con e-child\" data-id=\"27744259\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6df5ed1f e-con-full e-flex e-con e-child\" data-id=\"6df5ed1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a0cbe0a elementor-widget elementor-widget-heading\" data-id=\"5a0cbe0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vamos fazer a sua marca brilhar?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35236614 e-flex e-con-boxed e-con e-child\" data-id=\"35236614\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17104e4d elementor-widget elementor-widget-text-editor\" data-id=\"17104e4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">Torne sua marca mais relevante para seu p\u00fablico com projetos alinhados \u00e0 <\/span><\/p><p><span style=\"white-space-collapse: preserve;\">proposta de valor <\/span><span style=\"white-space-collapse: preserve; background-color: var( --e-global-color-accent );\">do seu neg\u00f3cio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4d154c elementor-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"f4d154c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pedrocirilo.com.br\/agende\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">solicitar proposta<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>AGRITECH Encurtagro Ano: 2026 Localidade: Piracicaba\/SP O desafioNo mercado desde 2023, a Encurtagro fez uma pausa para realinhar o neg\u00f3cio e retomou em 2026 com fomento do Sebrae\/Embrapii. A comunica\u00e7\u00e3o visual n\u00e3o valorizava a empresa e estava longe do posicionamento que ela queria ocupar. A plataforma tamb\u00e9m n\u00e3o dava conta de tr\u00eas p\u00fablicos t\u00e3o diferentes: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6702,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","_xspeed_no_cache":false,"_xspeed_expiry_hours":0,"footnotes":""},"categories":[39,67,66,65],"tags":[62],"class_list":["post-6670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","category-destaques","category-identidade-visual","category-sites-e-interfaces","tag-empresas-em-crescimento"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marca e Interface para agritech: Encurtagro | Pedro Cirilo<\/title>\n<meta name=\"description\" content=\"Identidade visual para agritech com novo posicionamento, marca, design system e plataforma web e app focados em origem 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