A studio that thinks before it designs. From strategy to visual identity, from website to interface.
Everything your brand needs to stand out, with method and purpose.
Real projects of visual identity, branding, websites, and digital presence, developed with strategy to generate value and memorability through design.
Every project from the studio, from a brand to an interface, goes through four movements. The client always knows where they are and why.
The studio dives into the business, the market, and the competition through a detailed diagnosis. This is the phase of listening and understanding the context before making any decisions.
Result:
Clarity on where the brand is today and what the audience really needs.
Synthesis of the Mapping into a clear strategic direction. Here, we define the right problem to be solved, the core concept, and the creative paths to explore.
Result:
Assertive and prioritized path. Client knows what to do, in what order, and why. Strategy that connects business, brand, and the chosen design discipline.
With a clear strategy, the universe of expression is born: design projects focused on problem solving. Each solution is prototyped and refined until it takes final form.
Result:
A coherent system, with real differentiation and a true connection with the audience.
Delivery is not the end. The studio oversees the implementation of the project, guides the team, and provides support to ensure it works for the purpose it was designed.
Result:
A consistent implementation: the living brand in the real and digital world.
For over a decade, I have been helping companies transform who they are into brands the market recognizes. Today, I lead a studio with a team of professionals who execute every discipline with care. But the strategy, diagnosis, and creative direction of every project go through me.
I believe that design doesn't stop at aesthetics. It starts with strategy: understanding the business, defining positioning, and building a coherent system that communicates value even before the first word. This is how the studio serves independent professionals and companies in Uberaba/MG, Franca/SP, and Ribeirão Preto/SP, as well as throughout Brazil, with method and purpose.
Completed projects
Countries served
Years of experience
Because design that starts with aesthetics, without understanding the business, is a shot in the dark. Before any stroke is made, the studio needs to know where your brand is, what your audience truly needs, and what the competition is already doing. Diagnosis is what turns guesswork into direction: it ensures that every design decision has a strategic "why" behind it. It is this order (understanding before creating) that separates a brand that generates results from just another pretty piece of work that changes nothing for the business.
The Mapping is an immersion into your business. Pedro analyzes your context, your audience, and everything your brand currently communicates (identity, digital presence, materials) and cross-references this with your market and your competition. For new brands, at this stage we establish communication objectives aligned with the business's future goals. In the end, you receive a clear assessment: your strengths, gaps, and most importantly, what to do, in what order, and why. Based on this map, any project (a visual identity, a website, a repositioning) is built on a solid foundation rather than assumptions.
It depends on what your business needs. A brand for someone who is just starting out is different from a complete repositioning with a website and materials, so it wouldn't make sense to work with a fixed price list. The studio doesn't charge by the hour or for a “ready-made package”: the investment is defined based on a prior analysis, considered a pre-diagnosis, which is presented afterward.
The timeline also comes out of the Mapping phase. After understanding the real scope, the studio defines a schedule together with you. As a reference, a visual identity usually takes a few weeks; a complete project, involving a brand and website, takes longer. The four-step method (Diagnosis, Strategy, Design, and Time to Shine) keeps the process transparent from start to finish: you always know what phase the project is in and what comes next.
The studio is located in Franca, São Paulo, and provides in-person services in Franca, São Paulo; Ribeirão Preto, São Paulo; and Uberaba, Minas Gerais. For companies anywhere in Brazil, the entire process (starting with the assessment) is conducted remotely via 100%, with the same level of depth and support. A large portion of our projects are already conducted remotely, with no loss of quality.
